Printed V's Electronic

Which is better for your business, printed marketing material or the electronic kind? This is a question that businesses regularly ask themselves.

Graphic design Nottingham - A good piece of printed marketing material aims to draw in it's audience, and keep them on the page as long as possible, long enough to get the marketing message across. Print is very much about first appearances, books are judged by their cover, and a flyer that does not inspire will be destined for the recycling bin. You can say a lot with the right printed item. Obviously you need great design, but also the right choice of paper stock helps to set the correct tone. Fusion graphic design Nottinghamshire can help you with these choices.

Print can have limitations, budget usually dictates the size of the advert that is placed in a newspaper or magazine, or the quality of paper that a brochure or leaflet is printed on, it also dictates the amount that is printed.

So why choose a printed item for a marketing campaign? Here a few of the advantages and disadvantages of print:

Advantages of print:

• The item arrives in the post at the home or office and immediately commands attention
• People don't need a computer to view it
• It can be read away from the computer, taken to bed or read in the bath
• It can be filed away or shared with others

Disadvantages of print:

• It can be expensive to print & mail
• Once printed it can’t be updated as quickly or often
• Depending on budget it may not include colour photos
• The document has size limitations and is not easily searchable - we have to rely on our eyes

Website design Nottingham - Good website design and e-marketing campaigns are about trying to engage the user. Think of the users experience as a journey. With the aid of great design and thoughtful build you can make that journey a pleasant one. The amount of information that you can deliver to consumers is limitless, and packaged in a way so not to overwhelm the consumer. You have options of animation, sound and interactivity, all these help to engage the consumer.

So why choose a website or an e-marketing campaign? Here a few of the advantages and disadvantages:

Advantages of electronic marketing:

• It can be updated frequently for little or no additional expense (if you use a content managed system)
• It is not limited or restricted to colours or images
• links can drive traffic to your website
• Messages can be sent out frequently and to a large audience
• Size doesn't matter

Disadvantages of electronic marketing:

• Not everyone uses the web
• Not everyone has an email address
• Connection speed varies and can influence the amount of time spent online, and the overall experience
• Time and effort are required from the user to view what you send them
• It can’t be read away from the computer
• If you use lots of images and links, spam filters might block them or place them in junk folders
• If it is text only, it might be considered boring (no images)

So which is better? There is no right or wrong answer, and often clients find that a combination of the two work quite well together. Whether it's graphic design Nottingham, logo design Nottingham, or web design Nottingham: Fusion Design are here to help you make a success of it.

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